AI Agents Are Killing the Click, But Not the Brand
Agentic AI is decoupling visibility from traffic. CTR looks fine while your brand quietly disappears from AI answers. Here's what to measure instead.
Tag
AI Search
3 articles tagged with AI Search.
20 Years in SEO Taught Me This One Thing About Every Major Algorithm Shift
After 20+ years of Google algorithm shifts—from Panda to AI Overviews—the pattern is always the same. Google has always wanted the same outcome. It just keeps getting better at enforcing it.
What Is Generative Engine Optimization? GEO vs SEO Explained
GEO is just SEO with a rebrand, and that is exactly why it works. A direct answer to what generative engine optimization is, how GEO compares to SEO, and how to be visible in Google AI Overviews, ChatGPT, Gemini, Perplexity, and Claude.