I've been in digital since before Google Ads.
Twenty-plus years of SEO, digital strategy, and now the biggest shift the industry has seen: AI-powered search. Here's the background.
With 20+ years leading SEO and digital marketing across enterprise SaaS, professional services, and e-commerce, I've driven real, measurable growth, including 80% year-over-year organic traffic lifts and 54% year-over-year revenue lifts through strategic optimization. Today I lead SEO and GEO at Leah (formerly ContractPodAi) while consulting independently with businesses and teams implementing AI in the real world.
I specialize in GEO (Generative Engine Optimization), helping businesses get found not just on Google, but in ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. I combine deep technical SEO fundamentals with hands-on AI implementation: a combination that is becoming increasingly rare and increasingly valuable.
I don't sell AI hype. I help people do better work with better tools. Every engagement is grounded in what actually moves the needle, not what's trending on LinkedIn this week.
Based in South Florida. Available for consulting engagements, strategy calls, and team workshops remotely or in person.
What changed in Search.
I’ve been working in search since blue links were the only game. Every shift since — mobile-first, snippets, ChatGPT, AI Overviews — has followed the same pattern. Here’s the arc.
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Google becomes the front door.
Pages rank by links and keywords. SEO is born as a discipline. Demand is cheap, durable, and won by the patient.
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Search moves to the phone.
Mobile crawlability, page speed, and intent context become ranking factors. The box on your screen replaces the box on your desk.
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Featured snippets, position zero.
Google starts answering directly above the links. Half of clicks vanish. Brands either earn the snippet or lose the query.
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Conversational search arrives.
Buyers stop typing keywords and start asking questions. ChatGPT, Perplexity, and Claude become real research tools, not curiosities.
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Citations replace links.
Google AI Overviews land. Generative answers cite sources by name. SEO has to evolve into GEO — or get summarized away.
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Generative search is the default.
Buyers ask AI before they ask Google. Brands that aren't legible to AI engines lose the shortlist before it's drawn.
Where I spend my time.
Four focused areas that cover the full AI-search stack, from visibility to workflows to content.
AI Search Visibility & SEO Strategy
Rank in Google and get cited in ChatGPT, Gemini, Perplexity, Claude, and AI Overviews with a unified SEO and GEO roadmap.
Explore SEO & GEO Strategy →Generative AI & Prompt Engineering
Pick the right model, engineer prompts that hold up under pressure, and build reusable prompt libraries your whole team can run with.
Explore Prompt Engineering →AI Workflow Automation
Design, build, and govern AI agent workflows using n8n, Make.com, and Zapier. Real automations with real guardrails.
Explore AI Workflow Automation →Content Strategy & AI Search
Topic architecture, citation-ready formats, entity modeling, and AI-assisted editorial workflows built for generative search.
Explore Content Strategy →Let's talk.
If you're trying to figure out where AI fits in your search strategy, content workflow, or business operations, a free 30-minute call is the right starting point. No pitch, no pressure.
No pitch, no pressure. Just a real conversation.