Practical AI help, backed by digital experience.
I help business owners and teams make AI useful in everyday work. My background is more than 20 years in search and digital strategy. Here is how that experience informs the work I do today.
I work directly with business owners and teams to choose useful applications for AI, build skills, and improve recurring processes. Engagements range from a focused workflow review to coaching or hands-on automation.
My background spans more than 20 years in SEO and digital strategy across enterprise SaaS, professional services, and ecommerce. That experience shapes how I approach AI: understand the task, test the output, and connect the work to a business need.
I can help you decide where to start through AI consulting, build confidence through coaching and training, or implement a process through workflow automation. SEO and AI search strategy remain available as specialist services.
Based in South Florida. Available for consulting engagements, strategy calls, and team workshops remotely or in person.
What changed in Search.
I’ve been working in search since blue links were the only game. Every shift since then (mobile-first, snippets, ChatGPT, AI Overviews) has followed the same pattern. Here’s the arc.
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Google becomes the front door.
Pages rank by links and keywords. SEO is born as a discipline. Demand is cheap, durable, and won by the patient.
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Search moves to the phone.
Mobile crawlability, page speed, and intent context become ranking factors. The box on your screen replaces the box on your desk.
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Featured snippets, position zero.
Google starts answering directly above the links. Half of clicks vanish. Brands either earn the snippet or lose the query.
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Conversational search arrives.
Buyers stop typing keywords and start asking questions. ChatGPT and Perplexity become real research tools, not curiosities.
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Citations replace links.
Google AI Overviews land. Generative answers cite sources by name. SEO has to evolve into GEO, or get summarized away.
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Generative search is the default.
Buyers ask AI before they ask Google. Brands that aren't legible to AI engines lose the shortlist before it's drawn.
From a useful question to something you can use.
Start with a task, agree what success looks like, and choose the right kind of help. Explore consulting, coaching, and automation.
Let's talk.
Bring a task you want to improve, a tool you are trying to use, or a process that takes too much time. A free 30-minute call helps us discuss what would be useful and whether I can help.
No pitch, no pressure. Just a real conversation.