A defined visibility baseline
The pages, buyer questions, markets, and platforms in scope. Observed mentions and citations include the query, date, and source, with sampling limitations stated.
For marketing leaders and B2B teams
A clearer plan for SEO and AI search.
Find the gaps in your visibility, improve the pages that matter, and give your team a focused plan. I connect technical SEO, content, and AI search measurement to the decisions behind your next investment.
An introductory conversation. Paid work is scoped separately.
Deliverables
What you walk away with.
Technical and content findings
A focused review of access, indexability, page clarity, internal links, factual consistency, and content that supports the buying decision.
A prioritized roadmap
Each action has supporting evidence, an intended outcome, an owner, a rough effort level, and a way to check whether the work helped.
An implementation handoff
A review with your team, agreed next steps, and clear boundaries between recommendations and hands-on delivery. Ongoing support can be scoped separately.
The exact sites, platforms, page sample, and deliverables are agreed before work begins.
Example of the work
Evidence, action, and a check.
For a page with an unclear offer, the finding should include the actual missing information, the proposed edit, and who will review it. A large issue count alone does not tell your team what to do.
Illustrative roadmap item
Observed gap: The service page does not identify the intended buyer or deliverable.
Next action: Add scope, examples, and an appropriate contact step to the page.
Verification: Review the revised copy with sales and monitor qualified inquiries.
A method example, not a client result or a ranking prediction.
When this is useful
You need a decision, not another dashboard.
- Your search program has activity but unclear priorities.
- You want to test AI search visibility without paying twice for existing SEO work.
- Your important pages do not reflect what sales and subject experts know.
- Your team needs a senior review or help turning findings into implementation.
Start with one question.
Bring your website, the business outcome you need, what your team has already tried, and any useful Search Console or analytics context.
I will help clarify whether an audit, a content project, implementation support, or a smaller self-directed step is the right starting point.
Use the search budget worksheet if you are deciding what to fund.
Why work with me
20+ years in search. Direct involvement.
I work across technical SEO, content, and digital strategy, helping businesses improve their search visibility. You work with me on the diagnosis and the decisions, with implementation responsibilities agreed up front.
More about my backgroundKeep the SEO foundation.
Useful content, clear internal links, accessible pages, and accurate business information remain the starting point. Google's guidance for AI features confirms that its existing SEO practices apply to AI Overviews and AI Mode.
I keep observed AI-answer data separate from assumptions. A page assessment, a live prompt sample, and a commercial conversion answer different questions.
Before you book
Common questions.
Is the free call the audit?
No. The free 30-minute call helps us understand the problem and decide whether there is a fit. A paid audit or implementation engagement has a separate agreed scope, fee, and delivery schedule.
What is the difference between SEO and GEO?
SEO addresses how your pages are found and understood in search. GEO is a label used for work on visibility in AI-generated answers. The work can overlap, but measurement varies by platform. Google says its existing SEO guidance also applies to AI Overviews and AI Mode; there is no special schema or AI file required for inclusion.
Can you guarantee rankings or AI citations?
No. I will agree the scope, record the baseline, explain the evidence, and define how to evaluate the work. Rankings, citations, and recommendations are controlled by external systems and can vary between runs.
How long does the work take?
We will agree delivery timing after reviewing the site, access, scope, and implementation capacity. Completing an audit is different from seeing a search outcome. I will separate the delivery milestones from results that depend on crawling, competition, and user behavior.
Can you work with our agency or in-house team?
Yes. I can review the existing plan, identify gaps, and provide priorities or implementation support. We will name an owner for each action and identify overlap before adding work to an existing retainer.
Bring the problem. We will discuss the next step.
Related: Content strategy · Prompt systems and training