What AI Search Can and Cannot Learn From Your Homepage
Your homepage is often the first page an AI system uses to understand your business. Here is what it can communicate clearly, what it leaves vague, and what belongs on deeper pages.
Tag
Brand
Writing on Brand from Arthur Dosik, AI consultant, SEO and GEO strategist with 20+ years in search.
4 articles
The Real Risks of GEO: What Can Go Wrong and How to Avoid It
Yes, there are risks to generative engine optimization. Five of them are real: spam-adjacent tactics, amplified misinformation, over-investment, measurement theater, and vendor snake oil. Here is each one with its tell and its fix.
The Difference Between Being Mentioned, Cited, and Recommended by AI
A brand name in an AI answer is not the same thing as a source citation, and neither guarantees a recommendation. The distinction matters when you measure AI visibility.
What to Do When ChatGPT Says Something Wrong About Your Business
ChatGPT can answer from model context, connected sources, or web search. Learn how to trace a wrong business claim, correct its source, send useful feedback, and verify the result.