Writing on Brand from Arthur Dosik, AI consultant, SEO and GEO strategist with 20+ years in search.
3 articles
Yes, there are risks to generative engine optimization. Five of them are real: spam-adjacent tactics, amplified misinformation, over-investment, measurement theater, and vendor snake oil. Here is each one with its tell and its fix.
A brand name in an AI answer is not the same thing as a source citation, and neither guarantees a recommendation. The distinction matters when you measure AI visibility.
ChatGPT doesn't have a corrections inbox. But you can fix what it says by fixing what the web says. A step-by-step process for business owners and marketers.