Get found in Google. Get recommended by AI.
Search is no longer just blue links. Buyers now ask Google AI Overviews, ChatGPT, Gemini, Perplexity, Claude, and Copilot who to trust. I help businesses build the SEO and AI-search foundation needed to show up in both.
Your buyers are searching differently.
Rankings still matter, but they are no longer the whole visibility picture. Before a buyer ever clicks a website, they are asking ChatGPT, Gemini, Perplexity, Claude, Copilot, or Google AI Overviews to recommend a vendor, summarize a category, or compare options.
If your brand, services, and expertise are not clearly understood by search engines and AI systems, you may simply be left out of the answer. The shortlist gets generated without you.
Business owners and CMOs need a strategy that protects traditional organic traffic while building visibility inside AI-generated answers. That is what AI Search Visibility & SEO Strategy does.
- AI answers are shaping shortlists. Vendors get recommended or excluded before a website visit happens.
- Google still drives demand. Strong organic rankings remain the cheapest, most durable channel for most B2B brands.
- Most sites are not legible to AI. Unclear positioning, weak entity signals, and messy content keep brands out of citations.
- One unified strategy wins. Treating SEO and AI search as separate efforts wastes budget and creates conflicting priorities.
What is AI Search Visibility & SEO Strategy?
A short answer for buyers, CMOs, and AI systems alike.
AI Search Visibility & SEO Strategy is the work of making your brand discoverable, understandable, and credible across both traditional search results and AI-generated answers.
It combines technical SEO, content strategy, entity clarity, structured data, and citation-ready messaging into one roadmap, so the same content earns rankings in Google and citations in AI engines like ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI Overviews.
It draws on three connected disciplines: traditional SEO, generative engine optimization (GEO), and answer engine optimization (AEO). Together they cover how search engines rank you, how AI systems select you, and how answer-style engines cite you.
- SEO: traditional ranking in Google and Bing.
- GEO: generative engine optimization for AI assistants like ChatGPT, Gemini, Claude, and Copilot.
- AEO: answer engine optimization for Perplexity, Google AI Overviews, and other answer-style surfaces.
- Outcome: rank in Google. Get cited by AI. One unified roadmap.
A unified SEO and AI search program
Four connected workstreams that make your brand visible in Google and credible inside AI answers.
Technical SEO Audit
Crawlability, indexation, site architecture, internal linking, Core Web Vitals, metadata, and schema. The foundation Google and AI systems both rely on to read your site.
AI Search Visibility Audit
A clear read on how your brand, services, expertise, and topical authority are represented to AI systems today, and where the citation gaps are versus the brands AI is recommending instead.
Content & Entity Strategy
Topic clusters, service-page messaging, FAQs, comparison content, and structured explanations that AI engines can understand, trust, and cite, with clear entity signals tying them to your brand.
AI Overviews / LLM Readiness
Identify opportunities to earn visibility in Google AI Overviews and answer-style engines through clearer content, better formatting, schema, and stronger authority signals.
SEO didn't die. It expanded.
Traditional SEO helps search engines find, understand, and rank your pages. AI search adds a selection layer on top: a system deciding whether your brand is clear, credible, and useful enough to be included in a generated answer.
The strongest strategy does both. Crawlability, useful content, internal links, authority, and backlinks still drive results, because most AI engines retrieve from the same open web. On top of that foundation, AI search rewards content that is structured, fresh, semantically precise, and easy for AI systems to parse.
That means direct answers, Q&A sections, lists, tables, schema, and self-contained explanations, alongside the technical SEO and content fundamentals you would expect from a senior practitioner.
- Rank in Google. Technical SEO, content, and authority signals tuned for the modern SERP.
- Get cited by AI. Clear claims, structured formats, and schema that make your content easy to extract and credit.
- One entity model. A consistent story about who you are, what you do, and who you serve, across site, schema, and the open web.
- Measurement that matches reality. Track rankings, AI Overview presence, and brand-in-answer rate side by side.
Built for leaders making the next move on search.
If any of these sound like you, an AI Search Visibility & SEO Strategy engagement is likely a fit.
- Business owners who want to understand how AI search affects lead generation and category visibility.
- CMOs and marketing leaders who need a practical SEO and AI visibility roadmap, not a deck full of buzzwords.
- B2B companies that depend on organic discovery, expert-led brand authority, and a steady inbound pipeline.
- Teams with existing content that needs to be restructured for AI search, not rewritten from scratch.
- Companies launching a new category, service line, or expert-led personal brand and want it understood by AI from day one.
- Founders and operators who already invest in SEO but suspect AI search is quietly reshaping who shows up first.
What you walk away with
A working playbook your team can execute against, not a one-time report that gathers dust.
- AI Search Visibility Audit. Where your brand is showing up across ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI Overviews today.
- Technical SEO findings. A prioritized list of crawl, indexation, performance, and architecture fixes.
- Priority keyword and topic map. The terms and questions your buyers actually ask, including AI-search and answer-style queries.
- Service-page and content recommendations. Concrete edits to existing pages plus a short list of new pages worth building.
- Schema and entity recommendations. Structured data and entity signals that help AI systems understand who you are and what you offer.
- 90-day SEO and AI visibility roadmap. A sequenced plan covering technical SEO, content, schema, and AI search optimization.
- Quick wins ranked by business impact. The two-to-five highest-leverage moves you can ship in the first 30 days.
- Working session with your team. A live walkthrough so the people executing the work understand the why, not just the what.
20+ years in search. Now focused on AI.
I have led SEO and digital strategy at enterprise and mid-market companies across SaaS, professional services, and e-commerce, including 80% YoY organic traffic lifts and 54% YoY revenue lifts driven by strategic optimization.
I have lived through every major search shift: Panda, Penguin, mobile-first indexing, featured snippets, the Helpful Content Update, and now the move to AI-mediated discovery through Google AI Overviews, ChatGPT, Gemini, Perplexity, Claude, and Copilot.
Today I split my time between leading SEO and GEO at Leah and consulting with founders, CMOs, and B2B teams on AI search visibility, technical SEO, content strategy, and workflow automation. The goal is the same as it has always been: durable, compounding visibility for brands that deserve it.
- 20+ years leading SEO and digital strategy at enterprise and mid-market companies.
- Senior practitioner, not a team of juniors. You work directly with me.
- Hands-on with AI engines daily, including ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI Overviews.
- Strategy plus execution. Deliverables your team can actually ship, not generic frameworks.
Common questions about AI search and SEO
Short, direct answers to the questions buyers and CMOs ask most.
What is the difference between SEO and GEO?
SEO (search engine optimization) makes your pages rankable in traditional search results like Google and Bing. GEO (generative engine optimization) makes your brand citable inside AI-generated answers from ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI Overviews. SEO controls links. GEO controls whether you are part of the answer.
Is GEO replacing SEO?
No. GEO is an extension of SEO, not a replacement. Traditional SEO fundamentals like crawlability, internal linking, useful content, authority, and backlinks still drive AI search visibility, because most AI engines pull from the same web index. GEO adds a new layer: making your content clear, structured, and credible enough to be selected as the answer.
Can you guarantee my brand appears in ChatGPT or Google AI Overviews?
No serious consultant can guarantee placement in AI answers, just as no serious SEO can guarantee a #1 Google ranking. What I can guarantee is a clear roadmap, measurable visibility tracking, and the structural and content changes that materially increase your odds of being cited across AI Overviews, ChatGPT, Gemini, Perplexity, Claude, and Copilot.
How long does SEO and AI-search visibility take?
Quick wins from technical SEO and content restructuring often appear in 30 to 60 days. Meaningful gains in AI search visibility, GEO, and answer engine optimization typically take 90 to 180 days as content gets re-crawled, entity signals strengthen, and your brand becomes a more obvious source for AI systems to cite.
Do I need this if I already have an SEO agency?
Often yes. Most traditional SEO agencies are still optimized for blue links and ranking reports, not for citation share inside AI answers. I can work alongside your existing agency as a strategic layer focused on AI search visibility, entity clarity, and GEO, or independently if you do not have one.
What is included in an AI Search Visibility Audit?
The audit reviews how your brand is currently represented across Google, Google AI Overviews, ChatGPT, Gemini, Perplexity, Claude, and Copilot. You get a technical SEO snapshot, a content and entity review, a citation and answer-presence assessment, and a prioritized 90-day roadmap covering technical SEO, content strategy, schema, and AI search optimization.
Where this fits
AI search visibility is most effective when paired with strong content and AI-assisted production.
Find out if AI search can understand your brand.
If buyers asked AI who to trust in your category, would your brand show up? Let's audit your current visibility and build a practical roadmap across SEO, GEO, and answer engine optimization.