European Wax Center is a luxury waxing and spa destination with dozens of locations throughout the country. The brand is well recognized and the company has an existing client base.
Our “Win a Trip to Greece” campaign generated extensive news across numerous media channels. Publishing a press release, and embedding hyperlinks helped promote the campaign on top blogs and local media.
Tens of thousands of submissions were gathered including information such as names, emails, and birthdays. Later, we use this information to initiate a more personable relationship with clients using email as a channel.
The results showed a 23% increase in online followers and 14% increase in overall engagement. Email proved to be a successful vehicle for our message in this context for European Wax Center.