Massage Envy is a renowned national chain of luxurious spas and massage therapy centers. The brand had heavy exposure though the company was looking to leverage the exposure and generate traffic into leads.
Using advanced global research techniques and social media implementation strategies, my team and I built a community revolved around the brand. As the community grew, our customer retention rates were maximized.
By generating new customers through social media channels, and nurturing existing customer, we grew the brand and customer base. As with all successful organizations, repeat business is critical to survival.
The Massage Envy franchise is now amongst the leading massage destinations in the country with a growing online following. Social media is an excellent tool to generate a community and maintain a relationship with that community.
Massage Envy Spa
June 28, 2014