Forget distinguishing the salad fork from the dinner fork. Today’s lessons in etiquette are all about looking good on social media. And Twitter, as the microblogging platform of choice for more than 200 million users, is one of the most influential platforms. Twitter is all about sharing your thoughts and interests, and if you’re lucky you will be rewarded with a host of followers who actually want to listen. But if you’re violating the unspoken rules that govern content, user interactions and posting frequency, you may be driving followers away.